Speakers from 15 countries at RADIODAYS EUROPE in March

Speakers from 15 countries are now confirmed for Europe´s most important meeting point for radio – Radiodays Europe, taking place in Copenhagen 18-19 March. A range of toplevel radio executives are among the speakers – including Tim Davie, BBC - as well as leading media futurists, car manufacturers, experts in consumer psychology, advertisement, new media and content development.

- This is not yet another media conference. Radiodays Europe will be a meeting point for commercial and public service radio as well as having an impressing program with several themes that address the challenges for radio today and in the future, says Project Manager Anders Held.

Radiodays Europe will appeal to everyone who wants to know what´s new in radio programming, audience research and radio across all platforms, as well as new business models for radio.

Trendwatchers and Media futurists

What are the latest trends in media and consumer behaviour that will affect the radio business?
The Belgian trendwatcher and consumer psychology expert Herman Konings will look at the global trends influencing the “consu-human”, different trends in different generations and trends in consumer psochology. The Swedish anthropologist Katarina Graffman will reveal interesting observations from studies of how and why young connected people of the iPod generation use their radios in their everyday lives. Finally media futurist James Cridland, UK, who has been exploring the world of radio from Asia to the USA this winter, will give his report on global trends in radio and new media.
Mark Ramsey, USA, will give an overview and analysis of where American radio is heading today and Joan Warner, Commercial Radio Australia will tell her story of how the country Down Under is doing on its road to digital.

Digital radio, radio in mobile phones and “on the road”

To get to digital, radio needs a European roadmap. Leading broadcasters from France, Germany, Britain and Norway will be discussing the way forward. You will also learn about internetradio, interactivity, new ways to deliver radio over the web and how radio can use social media.
The future of radio in cars and in the mobile phones will be discussed in separate sessions. Mobile phones are perhaps the most important gadgets in people’s lives and they are getting increasingly advanced. Mark Jefford-Baker, Business Development Manager at Ericsson Multimedia, will talk about new technological developments as well as what consumer behavior can be expected. It will be followed by a discussion with telecom operators, broadcasters and mobile service developers.
The trend researcher Sven Tollmien, TrendONE, Hamburg, will give a visionary perspective on the prospects of in-car-entertainment. BMW’s manager for personal Entertainment, Dr. Michael Weber, will give the car manufacturer’s perspective and Dr. Marcus Heitmann, Deutsche Telekom will speak about in-car-services from the viewpoint of the telecom industry. Rainer Biehn from Bayerische Medien Technik will look at how different technologies can be combined to produce remarkable results for radio as well as media users.

Creativity and content on the agenda

To get good content, you need good ideas and have ways to nourish creativity and find new ideas.
Luckily there are effective methods to find ideas, develop creativity, create great team spirit and get the best out of everyone within a radio organization. Jens-Uwe Meyer, a leading German expert, will lead us through the process.

Two of the greatest mornings shows in Europe will be presented by their producers: Rachel Mallender, producer of The Chris Moyles Show (BBC Radio 1, UK) and Marc Haberland, producer of Arno & die Morgencrew (RTL Berlin, Germany) will go “behind the shows” and say “Goodmorning Europe!” in a session focusing on the work behind the success of a morning show.
Another session focus on how to “catch the ears” of the young audience, including cases from Britain, Italy and Germany.

Brains, Brands and Sales

Two new research studies on advertisement effectiveness– from Germany and the UK – are revealing new insights about the strengths of radio as a medium and will be presented at Radiodays Europe. The German study implies that that radio ads can increase the purchase response, although radio is used only as a background medium. The British study shows how radio is a highly efficient method of multiplying a brand’s online presence.

Copyright or copywrong?

An issue of increasing importance to the radio industry is the rights management and the cost to compensate record companies, performers and others. The prevailing system is challenged by the internet and the online environment. What can be done to reform the system and what do broadcasters and the international music industry think about possible solutions that could benefit all? Christian Hauptmann, RTL Group Deputy General Counsel, Lauri Rechardt, Finland, representing IFPI, the International Federation of the Phonographic Industry and Per-Helge Sörensen, DR, Denmark will give you an overview of the options.

The conference will be opened by Tim Davie (Director of BBC Audio & Music) and Christophe Montague (CEO of NRJ International) who will speak about “The Future of Radio”.

RADIODAYS EUROPE – the new European radio conference taking place in Copenhagen on 18th and 19th March 2010 – is supported by leading radio industry organizations such as EBU, AER, egta, URTI and World DMB Forum. Other partners include Radio Academy, UK and the media conferences Le Radio, France and Medientage, Germany.

The full program is now available on www.radiodayseurope.com

RADIODAYS EUROPE
Copenhagen 18th and 19th March 2010
www.radiodayseurope.com